Our vision is to be the best in class international tourism marketing and business development organization for the Western United States. We want to be at the forefront of the global travel industry and significantly contribute to job creation, tax revenues and facilitation of international travel to the Rocky Mountain region.
We specialize in international tourism marketing and PR. Globally headquartered in Cheyenne, Wyo., we implement complex and multi-faceted tourism marketing strategy in major international inbound tourism markets, including the United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.
RMI was founded in 1990 when it joined forces with two western state tourism departments to form a public-private partnership dedicated to international tourism development in the Rocky Mountain region. Today the original consortium now consists of an alliance between the Montana Office of Tourism & Business Development, North Dakota Division of Tourism, South Dakota Department of Tourism and Wyoming Office of Tourism and includes a comprehensive cooperative marketing program including partnerships with attractions, DMOs, specialized inbound tour operators and tourism businesses throughout the region.
RMI headquarters are in Cheyenne, Wyoming with overseas offices in London, Munich, Amsterdam, Paris, Milan and Sydney. Contact Us.
RMI’s mission is to increase incremental international visitation, spend and market share of the Rocky Mountain region to fuel the economies of our stakeholders through world-class marketing service and results.