Rocky Mountain International on behalf of the Real America, attended IPW – the largest international travel trade and media marketplace that takes place on US soil – June 3-7 in the nation’s capital, Washington D.C.
The Real America region was in high demand this year as we had an impressive number of appointments and had an extraordinary amount of leads, up 17% over last year. While demand for U.S. travel may be slightly down, the demand for the West is up.
Common topics discussed with many of the tour operators were unique product offerings their competitors don’t offer. Therefore, winter and North Dakota products were a great introduction at this event. Operators were also looking for various activities their clients can experience while they are in the region exploring.
IPW is comprised of three days of intensive pre-scheduled appointments. More than 1,300 international and domestic buyers and journalists from more than 70 countries attend IPW, generating an estimated $4.7 billion in future USA travel.
The 2018 IPW will be held in Denver, Colo., May 19-23, at the Colorado Convention Center.